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Amazoncom in diet for a new america john robbins son of the founder of the baskin robbins ice cream empire presents his theories about how an animal based diet is killing americansabandoning the wealthy lifestyle of his family robbins lived in a log cabin while subsisting on a simple diet of grains and he eventually realized his calling as a dietary evangelist. Diet for a new america how your food choices affect your health happiness and the future of life on earth second edition robbins john on amazoncom free shipping on qualifying offers diet for a new america how your food choices affect your health happiness and the future of life on earth second edition. Since the 1987 publication of diet for a new america beef consumption in the united states has fallen a remarkable nineteen percent while many forces are contributing to this dramatic shift in our habits diet for a new america is considered to be one of the most important. Diet for a new america is a 1987 bestselling book by john robbins the book discusses veganism vegetarianism animal rights and the environmental impact of factory farming in 1991 kcet the los angeles pbs affiliate produced a film documentary based on the book called diet for a new america your health your planet